„If the insight is right, the rest is easy.“

MOSKEETO was founded in 1998 as an agency for „buzz marketing“, hence the name. Now it is a growth consultancy for marketing, media and communications. An evolution that echoes a transformation that Peter Petermann has spearheaded time and again throughout his career: away from the purely creative and executional and into strategic brand consulting.

Peter Petermann has been incremental in the industry’s transformation for more than 30 years, not as an observer but as the architect of change within some of the most prestigious agencies worldwide. Peter has broad and deep expertise in creative communication strategies, marketing planning, branding and media with a specific focus on digital transformation, e-commerce and branding based on neuro-psychology.

His career began in 1992 in his home town of Hamburg, as a strategist at boutique agency Scholz & Friends. From there, his path led him through renowned creative agencies in Germany and abroad, before he joined Aegis Media (now Dentsu) in 2006. For ten years, as CSO, he spearheaded the network’s transformation from „media only“ into a full-service communications agency, both at Carat Germany and for the group across the DACH region and Central and Eastern Europe.

In 2016, he joined MediaCom China as CSO with a remit to innovate traditional marketing approaches, particularly with respect to digital media and emerging platforms. His focus was on social media, content marketing and e-commerce, at a time when the Chinese market was well ahead of the West in all of these fields. In 2019, he returned to Düsseldorf to work as a freelance consultant for media, marketing and New Business and briefly as CSO at WPP agency Wavemaker.

In 2021, he moved to Zurich to take on the role of Head of Strategy at Wunderman Thompson (now INGO Zurich), one of Switzerland’s most awarded advertising agencies. In that role, he designed a bespoke, cross-network WPP agency for one of Switzerland’s largest specialty retailer, MFM (part of Migros). „Team Connect“, which he led as CEO, delivered strategy, creative, media and production via a single point of contact.

In early 2026, Peter left WPP to focus entirely on his independent consultancy, MOSKEETO. He helps brands and companies grow by developing breakthrough strategies for marketing, branding, communications and media that deliver actionable intelligence for marketing effectiveness.

He received his PhD in Philospohy from Washington University in Saint Louis, USA in 1991 and has since then regularly proven his thought leadership by publishing White Papers and delivering industry keynotes. His papers on Artficial Intelligence in Media and on the Most Inspiring Brands in Switzerland won the highly prestigious Atticus Award for Original Thinking 2018 and 2022. In 2021, he published „Marke und Gedächtnis“, a book about neuroscience and advertising effectiveness. In 2025, his social-impact campaign for Generali Switzerland won Bronze at the MMA Smarties Award for marketing excellence in the category „Best Use of an Influencer“.

His motto: „If the insight is right, the rest is easy“.